Bubblvicious.

Bubblvicious




In a world that is already too serious, why do we demand that the gum we chew be so practical? Why does our gum have to whiten teeth, cure bad breath, provide calcium and have nowhere near 1g of sugar?

And whatever happened to blowing bubbles?

People have forgotten that gum is supposed to be fun. But, you have to give the people what they want. Thats why we've scoured the fashion world for inspiration. To show just how serious Bubblicious can be, we've unleashed a new look with the BubblVicious campaign.

[Concept by Andrew Jaz and Nick Panayotopoulos; AD Andrew Jaz; CW Nick Panayotopoulos; Photography Nick Panayotopoulos]