10:11am (@agency)
Little did T-Mobile know what it would start when it began unrolling their flash mob dances in the UK earlier this year.
The idea of a "flash performance" was hugely successful - what's a brand not to like about being the "Oz" behind a kickass spontaneous street performance?
Wasn't before long other brands wanted in: Trident's flash "Single Ladies."
Even Oprah got in on the idea (unbeknownst to her) with her 24th season opener.
And most recently, a promotion for the movie "Fame" in NYC.
Though not the first mob dance to happen, cheers to Saatchi for harnassing the idea and executing it for T-Mobile. Genius. All you others that jumped on the band wagon? Kudos for recognizing a great idea.
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